Stop Procrastinating — you need a CRM to keep track of your clients and grow your business. On Podcast: Episode 55, Gillan and Chris run through their top 3 choices for a CRM (Customer Relationship Management System) that is perfect for Insurance Agents and Agencies.
Why you need a CRM
A CRM (Customer Relationship Management System) is a software tool that will help store and organize your client’s important information. Depending on which one you pick, this management system will collect personal information, medicare or health insurance information, notes, products, and other important pieces of information to keep your client’s information organized.
Other benefits of a CRM include:
- Increase Sales with cross-selling
- Easier Collaboration
- Better Client Retention
- Saves Time
- Never Miss a Follow-Up
- Less Stress and Anxiety
Types of CRMs
There are many types of CRMs to choose from. Whether you are an Agent or solopreneur or a full-service Agency, there are many options out there. A CRM will help take the busy work out of your business so that you can increase your activity. We have put together a list for all types and sizes of businesses.
A Google spreadsheet is perfect for an Agent with less than 50 clients. This system is free with a Google Gmail account. All you have to do is create it yourself and then you will have access to it anywhere including on your phone or a friend’s computer. Include things like Name, DOB, Address, Phone, Email address, Medicare #, Plan, Effective date, Part A or Part B? plus its Effective date, Primary Care Doctor, Medications, Date of Appointment, Who referred them, Have commissions been paid, Annual review, etc.
This CRM is perfect for an Agent or Solopreneur or small business looking for a little more than a spreadsheet. This CRM costs about $15 per month but will give you a free 30-day trial period. It’s perfect for an Agent looking to take their business to the next level. Plus it has great customer service that can answer any questions you may have.
Pipedrive is for Agents who want a full CRM that can integrate with just about anything. This CRM is built by salespeople so it understands your needs. It puts things in pipelines and helps send texts, set reminders, and integrate with social media. It is made for unlimited customers and will cost about $25 – $50 per month. There is also a trial period to test it out.
AgencyBloc is the #1 recommended tool for agents. It’s actually an Agency Management System created by those in the industry. It helps keep track of commission statements, revenue, etc. This CRM runs about $65 a month with a free trial to see how you like it.
In Podcast: Episode 55 you’ll Also Learn:
- How to Keep Your Business Organized
- Why Batch Working can help save time
- How to Create a Referral Program
- And so much more…
If you want to learn more about creating a more efficient work environment, check out some previous podcasts. You can listen to all of our Broker Link episodes in our Podcast library here!