How to Best Use BRCs

May 18, 2021

What’s the best way to get the most out of a BRC or a Business Reply Card if you are an insurance agent? In this Audio Masterclass Podcast: Episode 67, Carl-Philippe Denis from our Florida office walks us through How to Best Use BRCs.  He tackles everything from how to handle voice mails to writing thank you cards to the perfect script to have ready when you talk to potential clients.

How to Best Use BRCs (Business Reply Cards)

BRCs are a great tool in your selling toolbox.  Business Reply Cards or BRCs are helpful in growing your business and developing relationships even if you don’t make the sale.  CP Denis explains the best way to approach a phone call of a potential client.  Here’s an example of a script to use when making a call:

Good Morning, my name is ______, I’m a local Medicare insurance agent.  I’m calling in response to a postcard that you sent regarding Medicare information.  I wanted to see how I could potentially save you some money and maybe do a needs analysis to see how the plan that you are in now is doing to fit your needs.  Or how I may help you in your next steps through Medicare.  We know Medicare is very complex and I’m here to help you get through it.

we’ll also explore:

  • How to handle a voice mail
  • Number of attempts to call someone
  • How to write Thank You cards
  • Do’s and Don’ts of what to say
  • And so much more…

We have a complete library of podcasts to help you grow your business.  You can listen to all of our Broker Link episodes in our Podcast library here! 

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