Retail Marketing 101

The Brokerage has been assisting our partners with retail marketing for over 17 years now.

Though it has changed over time, it has remained a reliable source for marketing to Medicare and ACA beneficiaries during the enrollment season and for some agents, it’s a year-round initiative. In this episode, we sat down with Jamie Gaskill to learn more.

What programs are available?

We partner directly with Walmart and HEB, as well as some carrier-related pharmacy opportunities.

Outside of that, many agents have found success going out on their own and forming partnerships with local establishments, such as family-owned grocery stores, dollar stores, etc. This works especially well in small rural communities. 

What does it cost?

Walmart usually costs $1,500 to secure a spot during AEP. The commitment is 20 hours a week, 3 days a week.

For other opportunities, the cost varies depending on what you are able to negotiate.

Who is this a good fit for?

Retail is not for everyone. If you don’t like to meet people in-person, you won’t like retail.

We will be offering some training opportunities as we approach AEP to help you prepare.

How do I get plugged in?

Stay tuned over the next few months for “Retail Marketing” emails from us.

Jamie Gaskill (jamie@thebrokerageinc.com) manages this program.