Episode Summary
In this insightful episode, Cristal Bustillos joins the show to spotlight the often-overlooked topic of disability insurance, timed perfectly with Disability Insurance Awareness Month. Crystal emphasizes that a client’s income is their most valuable financial asset, and protecting it should be a top priority.
She breaks down the differences between short-term and long-term disability insurance, helping agents understand when each type makes sense. Crystal also covers disability riders—customizable policy add-ons—and shares strategies for overcoming client objections, a common challenge in this area.
To support agents, Crystal highlights tools available on The Brokerage Inc.'s Disability Center, including educational resources and marketing materials. She encourages proactive outreach through webinars and social media series to build awareness and trust with clients.
