Unless you’re an insurance agent, most people are not thinking about insurance during the holidays, so it’s going to take some creative marketing to be successful. That’s why we’ve compiled this list of 6 ways to market yourself or your agency in your community.
1. Organize a community charity drive
Charity drives can build a greater sense of community while doing a lot of good for a lot of people. We are in this business to help others, so this is a great way to share your passion with those around you. Need some tips for how to organize a charity drive? Click here for this excellent guide.
2. Sponsor a local sports team
Between fees, uniforms, equipment, transportation, and travel fees, sponsorships can help reduce some of the costs of running a youth sports team. What’s the benefit to you? The more you can get your name out and show the community that you care, the more opportunities for networking and referrals.
3. Participate in a Community holiday event
Depending on your community, there are often a wide variety of holiday events that you can find creative ways to get involved. Get in front of as many people as possible!
4. sponsor a local 5k
5Ks often have expos before and after the race where you can set up a booth to talk to race participants. Remember, even if the person you’re speaking with is not a direct prospect, they are probably related to someone who is. Every conversation is an interview.
5. Send holiday cards to clients
In the digital age we live in, personal holiday cards are more meaningful than ever. Show your clients that you are thinking about them this holiday season. Need some design inspiration? Check out these fresh designs.
6. Increase your online Presence
Digital marketing is no longer just something to add to your marketing mix. It’s something you MUST develop so that your business can be found online. Ask clients to write reviews on Google, Social Media profiles, and your website. Get started with these helpful tips.
Building relationships is the key to building a loyal client base. People will do business with someone they feel comfortable with and someone that is recommended by a co-worker, friend or neighbor – so make sure to ask for referrals. Local presence is essential in building these relationships, and word of mouth is still one the most effective ways of marketing.
Enjoy the holidays, get to know your community, get involved, and network. As always, happy selling!