How to Optimize Your LinkedIn Profile

By Chris Huston

Optimize Linkedin

As a health or life insurance professional, you know selling insurance is all about relationships.

When you have a LinkedIn, more people will be able to find your business and connect with you.

And did you know creating a useful and effective LinkedIn account is easy peasy?

Here are 3 simple steps to optimize your LinkedIn:

Getting Started

Click the pencil in the upper right corner of your profile to make edits to your page.

Profile Picture

Did you know LinkedIn profiles with professional headshots are 36x more likely to receive messages? If you don’t have a pro headshot in your back pocket, don’t fret.

Simply stand in front of a solid-color background and smile for the camera.

Your picture can even be from a smartphone!

Headline & Current Position

Your headline should be professional and self-explanatory.

For example: Licensed Health and Life Insurance Agent Serving the DFW Metroplex,

Or, Medicare Specialist Serving the Houston Area (depending on your area).

Education, Location, Industry, Contact

This section will help people discover you locally.

You can add as little or as much detail as you want.

The more information you provide, the more discoverable you are.

About Me Summary

The about summary is where you define yourself in your own words, free of start dates and titles.

Whether you use it to highlight your biggest achievements or show off your personality, this is your chance to put your best self out there.

Lacking inspiration? Check out these awesome LinkedIn summaries.

Engage with content

Now that you have a professional profile, it’s time to follow relevant LinkedIn pages.

For example: industry associations, carriers you represent, our page, and relevant news outlets.

After you follow a few pages, you should begin seeing new content in your home feed.

Like what you see? – Click Like!

Have something to say about it? – Comment!

The more you engage with LinkedIn content, the more relevant connections you can make.

This brings us to the next point:

Make relevant connections

Connections are the most valuable feature on LinkedIn, yet most people do it all wrong.

Never send spammy messages to strangers or try to sell them your latest insurance product.

That will do more damage to your brand than good. Instead, consider becoming a thought leader in your niche.

Look for people who could mutually benefit from partnering with you and remember that LinkedIn is a business-to-business platform.

For more on this, check out HubSpot’s guide for becoming a thought leader.


LinkedIn allows you to build credibility, create a meaningful network, and gain insights from industry experts.

There is no one-size-fits-all approach to social media, so we encourage you to find a routine that works for you.

If you have any questions, you can reach out to us and we’ll be happy to help.

Happy networking!

Chris Huston

About Chris Huston

As our Creative Content Specialist, you will likely find Chris recording & editing videos, producing podcasts, photographing events or posting to social media most days. When not in the office, she is spending time with her family, creating recipes on her food website or watching her son play baseball.