Whether you are brand new to the insurance industry or you’ve been selling insurance for years, you’ve probably heard the terms: Field Marketing Organization (FMO), National Marketing Organization (NMO), or even Independent Marketing Organization (IMO). What does all of this mean and why does it matter for the independent insurance broker? Continue reading to learn … Read more
Are you looking to partner with an insurance FMO/IMO/GA? Whether you knew it or not, it’s time to start making some decisions. Which carriers are you going to contract with? What products will you sell? Which of the 300+ marketing organizations will you choose? It can be pretty overwhelming to decide which FMO/IMO/GA is right … Read more
Are you looking to recruit agents and grow your insurance agency? Setting goals and then working ridiculously hard to achieve them sets you on the path of living a purpose-driven life. This article outlines the strategies we’ve used to help multiple agencies recruit agents and grow their businesses. Decide how many agents you want The first … Read more
Most people don’t grow up with the dream of one-day selling insurance. It isn’t the most glamorous profession, and it often gets associated with pushy salespeople that force their products down your throat. But here is the reality: there is a lot of money in the money business! The financial services industry has created more … Read more
With 10,000 Baby Boomers turning 65 every day, it’s a great time to create your Medicare business plan! This article discusses 4 core areas to focus on when putting together your Medicare business plan. This includes production goals, lead generation, client retention, and marketing co-op. Production Goals Whether you’re a full-time agent or you’re selling … Read more
Recently, many agents have asked how they can use social media to create leads for their insurance business. As we discussed in the Minimalist Social Media article, it is important to understand that social media is not a magic solution that will satisfy all of your marketing needs. However, it can still be a very … Read more
If you’re reading this post, then you are most likely an entrepreneur who has a social media presence. You dream big, you face adversity, you’re building something meaningful, you take care of people, you live free, and you stay busy. We all know that social media is increasingly important in this ever-changing industry, but you’ve … Read more
Did you know that at least 99% of consumers check their email on a daily basis? For over a decade, marketing experts have predicted that email marketing would be dead by 2020 and replaced with other platforms. As it turns out, they were completely wrong. If you are looking for ways to grow your insurance … Read more
