Looking for some social media tips to grow your insurance business in 2023? You’ve come to the right place! Gillan Boyer, Director of Marketing at The Brokerage, shares his tips in this week’s podcast. Highlights: There is social “networking” and there is social “entertainment.” Know the difference. Most of your prospects are still going to … Read more
Listen in on a conversation between our President (Mike Smith) and Executive Vice President (Josh Slattery) as they discuss the 2024 Medicare Marketing Final Rule. Key Takeaways: Educational Events Sales events cannot occur within 12 hours of an educational event at the same location. Agents can not collect SOAs at educational events but lead cards … Read more
The Brokerage has been assisting our partners with retail marketing for over 17 years now. Though it has changed over time, it has remained a reliable source for marketing to Medicare and ACA beneficiaries during the enrollment season and for some agents, it’s a year-round initiative. In this episode, we sat down with Jamie Gaskill … Read more
Transcript All right, everyone. Well, if you’ve been following along, then you know that today as of publishing, this episode is November 1st, which is the beginning of the open enrollment period for the ACA marketplace. We thought it would be helpful if we share some recent insights gathered by the Kaiser Family Foundation about … Read more
Did you know 82% of Americans are on social media? There are definitely opportunities for your agency to use social media – but is all social media created equal? Today we’re busting some social media myths with Bob Whitis of BrightFire. Social Media Platforms to Consider Linkedin Facebook Instagram Google Posts (part of your Google … Read more
Zoom calls and presentations have become the norm in our daily work lives. Whether we are hosting a presentation or participating in a meeting, we all have learned Video Conferencing 101 and how to zoom in. So here’s some advice on how to make the most of your Zoom presentations. Look the part Always dress … Read more
As a health or life insurance professional, you know selling insurance is all about relationships. When you have a LinkedIn, more people will be able to find your business and connect with you. And did you know creating a useful and effective LinkedIn account is easy peasy? Here are 3 simple steps to optimize your … Read more
October, November, and December are by far the busiest months of the year for Medicare and Health Insurance Brokers. Between sales meetings, in-person appointments, retail booths, and managing referrals, marketing sometimes falls by the wayside. Please don’t wait until things get too busy to schedule your social media posts. I want to give a big … Read more
Looking for ways to grow your business online? There are so many great resources you can use to expand your presence online and with your clients. From logo design, to photo storage to scheduling your social media, you can find what you need from the comforts of your own computer. Here are some of our favorite … Read more
Recently, many agents have asked how they can use social media to create leads for their insurance business. As we discussed in the Minimalist Social Media article, it is important to understand that social media is not a magic solution that will satisfy all of your marketing needs. However, it can still be a very … Read more
If you’re reading this post, then you are most likely an entrepreneur who has a social media presence. You dream big, you face adversity, you’re building something meaningful, you take care of people, you live free, and you stay busy. We all know that social media is increasingly important in this ever-changing industry, but you’ve … Read more
Did you know that at least 99% of consumers check their email on a daily basis? For over a decade, marketing experts have predicted that email marketing would be dead by 2020 and replaced with other platforms. As it turns out, they were completely wrong. If you are looking for ways to grow your insurance … Read more
